Explain two of your personal reference groups.
Now, thinking of reference groups in general, identify two products or services that you purchase for which you believe reference group appeal or influence would be very strong. Explain your answers thoughtfully.
Identify one additional product or service that you purchase for which you believe reference group appeal or influence in general would be minimal. Explain your answer.
How can you see reference groups influencing business to business (or B2B) buying? In other words, how are the products that a business purchases influenced by their reference groups? Discuss this in terms of members of the buying center or any other groups that could impact B2B buying decisions.
Does the description match what you know about the ZIP Code? Why or why not?
How could marketers use this research/information when developing a target market OR developing a promotion strategy?