Portfolio- 4/product: chemical for university researchers
Description
Requirements attached
Week 4: The marketing mix, distribution and pricing
product: chemical for university researchers
What is the pricing strategy for this offering?
What is the distribution (place) strategy for this offering?
What is a change they’ve had to make in their marketing strategy in recent times?
What competitors and competitive offerings threaten their position?
Project a year into the future, what issues or opportunities can you foresee for your organisation of interest?