Tag: PESTEL

How is attractive is the craft beer industry?What is the strongest of a PESTEL analysis? You need to only include one.

Analysis of the craft beer industry

Include the following in your analysis:

How attractive ‘profitable’ is the craft beer industry?

What is the strongest of a PESTEL analysis? You need to only include one.

Diagram the value chain for the craft beer industry.

Conduct a five forces analysis for the craft beer industry. Which are the strongest forces? You need to include a discussion of the strongest forces.

Research industry level performance of craft beer What are some key performance ratios? Is this an attractive industry? Explain your answer.

How profitable would you expect the craft beer industry to be compared to the commercial beer industry? Defend your answer.

Create a strategic group analysis that contrasts the major competitors in the craft beer industry with the commercial beer industry. Create a graph that maps the competitive landscape.

Draw upon Jim Collin’s Good to Great principles to make one recommendation to the major competitors in the craft beer industry.

How is attractive is the craft beer industry?

 

Describe 2 competitors for the new product or service line that you proposed for your selected company.Identify how the company’s new product or service line will be differentiated and positioned relative to the competition.

Describe the industry, market, and any trends. (1 mark)

Describe the new product or service line and the classification the product or service will fit into. Remember, the product or service line must be new to the company! (2 marks)

Which segmentation strategy best describes the target customer? (2 marks)

Describe pricing, distribution, and promotional strategies for your new product or service line. (3 marks)
Positioning and Differentiation (4 marks)

Describe 2 competitors for the new product or service line that you proposed for your selected company. (2 marks)

Identify how the company’s new product or service line will be differentiated and positioned relative to the competition. (2 marks)

Situational Analysis and Business Environment (4 marks)

Select 1 business analytical tool (e.g., PESTEL, SWOT, or Porter’s 5 Forces) and use it to describe the business environment for the company’s new product or service line that you proposed.
Marketing Objectives (4 marks)

Explain how the new product or service line aligns with the company’s vision and mission statements. (2 marks)
Create 2 marketing objectives for your new product or service line. The marketing objectives should be written using the SMART goal formula.
(2 marks)

Controls and Measurement (4 marks)

Describe 4 key performance indicators (KPIs) that the company should use to evaluate the performance of your marketing investment.

Identify key drivers in macro environment and 2) assess the impact on the industry and its key players with the goal of 3) identifying one or more strategic issues that the firm needs to address.

Each student will choose a company (Australian or otherwise) and independently analyze the external environment with emphasis on macro and industry drivers of change based on the current situation.

The paper should 1) identify key drivers in macro environment and 2) assess the impact on the industry and its key players with the goal of 3) identifying one or more strategic issues that the firm needs to address.

Essentially, you will conduct a PESTEL and 5-Forces analysis combined to determine the which and what.

The company that have chosen to analyse is Oak Street Health.