Tag: publications

How do retailers employ disruptive technologies for customer acquisition and retention processes?What types of disruptive technologies available to marketers to use for customer retention?

Question:

How do retailers employ disruptive technologies for customer acquisition and retention processes? Use academic journal articles and reputable publications, and examples to support your claims.

Identify the disruptive technology or technologies and discuss how they disrupt the retail industry that you will discuss.

Define retailing- Use academic journal articles

Which retail industry are you focusing on? Use academic journal articles

Define disruptive technology- Use definitions, and discuss the concept. Use academic journal articles

Choose disruptive technologies that are relevant to retailers. Use reputable Business and industry reports

Discuss how they are disrupting the specific retail industry. Use the criteria. Use academic journal articles

What is customer acquisition? Use academic journal articles

Why is it important? Use academic journal articles

Which disruptive technologies are already using to acquire customers by retail industry? Use reputable industry/business articles

Which disruptive technologies have the potential to use by the retailers to acquire customers in the future. Use reputable Industry/business articles

Provide examples – Use reputable industry/ business articles

What is customer retention? Use academic journal articles Use academic journal articles

Why is it important for companies to implement customer retention programmes? Use academic journal articles

What types of disruptive technologies available to marketers to use for customer retention? Use reputable industry/ business articles

Provide examples. Use reputable industry/ business articles

Summarise the key points of your arguments

Discuss how do you see use of disruptive technologies in future marketing practices in retail as well as other sectors. Be specific. Are there any contemporary issues?