Historical Case Study
This first case study should focus on a paradigmatic case in the history of strategic communication (as a reference, you can you can read some historical cases in learning unit 4).
Follow the APA style guidelines. Style will make up to 15% of grade in this assignment.
The case study should follow this structure:
1 – Definition of the situation:
Why was communication necessary?
(20%)
2 – Strategy:
Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.
(20%)
3 – Communication:
How were the outreach tools created and the messages delivered?
(20%)
4 – Evaluation:
To which extent was the campaign effective
(25%)