Identify and evaluate the global context within which international business must function in the twenty- first century.

International bussines

Learning outcomes covered by the Assessment

1 Debate key contemporary issues relating to organisations involved in international business.

2 Identify and evaluate the global context within which international business must function in the twenty- first century.

3 Appraise alternative methods of entry into foreign markets.

4 Explain why companies may decide to internationalise and alternative theories of internationalisation.

5 Discuss the impact of multinationals on both the home and host nations.

6 Select analyse and evaluate data on country markets.