Using the 3 market segmentation criteria, segment Kruger national park to determine its market. Once identified discuss how it best suited or not for these type of tourist.
Identify the advantages and disadvantages of the destination with regards to the tourist.
Managing Food and Beverage in Competitive Environment
You are appointed as a consultant for a luxury resort in Europe, at a popular summer destination of your choice.
You have to prepare an analysis on the globalization of the F&B in the context of “thinking globally – buying locally”.
Your report should show how current issues and trends will be introduced at the resort and addressing:
• The globalization of the food industry with increased sourcing of food within the EU and overseas
• The consolidation of the food supply base into fewer, larger suppliers
• Major changes in the supply chain and logistics
• Centralized and concentrated supplies and sales
You are to choose the tourism destination under discussion and your analysis should be supported with relevant literature and related examples from practice.
ASSESSMENT INSTRUCTIONS
1. This piece of work should be approximately2,000words (+/- 10%).
2. Make sure to include a list of references and information sources, using the Harvard Reference System (HRS).
3. Return this form, duly completed, at the front of your assignment.
4. Retain a back-up copy of your assignment, both in hard and electronic form.
5. It is entirely your responsibility to ensure that this assignment is submitted by the due date stated above.
Failure to do so, without supporting evidence for mitigating circumstances, may result in a zero grade being awarded.
You need to submit your assignment personally to the Student Services Officer between 9.00am – 16.00pm and sign the relevant form.
