Disc 7
Using the case study Warby Parker ), describe the company’s attempt to revise or change its strategic plan. What prompted the revision and do you think it was a wise decision? Relate your response to our course readings.
Readings:
https://www.warbyparker.com/history
Ager, D. L. & Roberto, M. A. (2014). Trader Joe’s. Harvard Business School No. 714-419. Boston,
MA: Harvard Business School Publishing.
American Psychological Association. (2010). Publication manual of the American Psychological
Association (6th ed.). Washington, DC: Author.
Bryson, J. (2011). Strategic planning for public and nonprofit organizations (4th edition). San Francisco,
CA: Jossey-Bass.
Marquis, C. & Villa, L. V. (2012). Warby Parker: Visions of a “good” fashion brand. Harvard
Business School No. 413-051. Boston, MA: Harvard Business School Publishing.
Porter, M. E. (2007). Understanding industry structure. Harvard Business School No. 707-493. Boston,
MA: Harvard Business School Publishing.
Reinhardt, F. L., Casadesus-Masanel, R., & Kim, H. J. (2010). Patagonia. Harvard Business School No.
711-020. Boston, MA: Harvard Business School Publishing.