Using your research on the country of your choice, create a concise country profile that covers:Overview on whom might be the local target consumer, why they would engage with the brand and what changes might need to be made to fit their needs?

International Marketing

Using your research on the country of your choice, create a concise country profile that covers:

Overview on whom might be the local target consumer, why they would engage with the brand and what changes might need to be made to fit their needs?

Concise overview of how the local category is performing and opportunities/challenges as a result for the brand.

It is recommended you also include your cultural and social profile as well as your PESTEL (South Korea) in the appendix