What are implications to business and society at large.Why this topic is important to general managers/business?

Digital Marketing
Write a report – approximately 10 pages not including bibliography; format may vary dependent on topic.
In general:

Overview of your topic- Introduction,

Why this topic is important to general managers/business?

Key players, historical background,

How much monies companies spend on this topic?

{-develop the important components of the topic –},

What are implications to business and society at large.

Business case for adopting this technology,

Your insights, takeaways, recommendations, etc.

Give a list of sources where the audience can find more information i.e. full citations (website name, URL, date visited).