Group Project
Define the business. What is the fit between your product/service and the market?
Is there a legitimate market for it? Miami Dade County
What is the target market size and demographics? Miami Dade County
What are the one or two most important competitors?
What advantages does your product/service have over them?
Describe the marketing plan using the 4Ps (see the end of this handout for information on the 4Ps of marketing)
What are the critical assumptions of your three-year estimated balance sheet?
What are the critical numbers of your three-year estimated balance sheet (see the end of this handout for information on financials)?What are the one or two most important competitors?
What advantages does your product/service have over them?
Describe the marketing plan using the 4Ps (see the end of this handout for information on the 4Ps of marketing)
What are the critical assumptions of your three-year estimated balance sheet?
What are the critical numbers of your three-year estimated balance sheet (see the end of this handout for information on financials)?
FPLs of the world functioning as monopolies – not willing to give up the power ; technology aspect, is it feasible?
