Case Analysis Essay
What can the company do to meet increased customer expectations on one hand, while still finding a way to earn a profit on high-cost, recycled materials?
Should Waste Management take on its critics and fight back, or should it focus on its business and let the results speak for themselves?
Should it view environmental advocates as a threat or an opportunity for the company?
Like at Subaru and Walmart, corporate leaders worldwide are committed to reducing the waste produced by their companies. Since that represents a direct threat to Waste Management’s landfill business, what steps could it employ to take advantage of the trend toward zero waste that might allow it to continue growing company revenues?
