Mission Statement
Multiple components of the Mission may be contained within a single sentence.
1. Customers: Who buys the product or service?
2. Products or services: What do you sell provide?
3. Markets: Where, Geographically, do you compete?
4. Technology: How does it apply to your business?
5. Concern for survival, profits, growth: Be explicit , but fair.
6. Philosophy: What are your general beliefs, approach, or intent?
7. Self-concept: What is your primary competitive advantage?
8. Concern for public image: How do you serve communities, society, and the environment
9. Concern for employees: How do you value, respect, and develop?
