A question with Semantic Differential Scale measure, on the other hand, would measure a concept with one question by repeatedly evaluating multiple pairs of polar adjectives. Consequently, a researcher can summarize which set of attitudes could best describe a concept. An example of a Semantic Differential Scale design could be:
What do you think about evacuating from a hurricane:Discuss?
1 2 3 4 5 6 7
Inefficient _ _ _ _ _ _ _ Efficient
Dangerous _ _ _ _ _ _ _ Safe
Expensive _ _ _ _ _ _ _ Cheap
For more information about Likert and Semantic Differential scales please check:
