Environmentally Sustainable Business – Adidas
What does performance in these areas indicate about how achievable/effective my company’s overall sustainability strategy is?
How can you achieve this application of concepts etc.? Some brief suggestions
On this module we look at Life Cycle Assessments and how they underpin concepts/models such as Green Supply Chain Management, Reverse Logistics and the Circular Economy.
How do these concepts and models help us to identify the comprehensiveness and rigour (or lack of it) in your company’s approach to sustainability?
In the marketing week we considered the main differences between traditional and green marketing. Have you referred to eco-marketing concepts and critiques of the kind of consumption that traditional marketing encourages?
In our opening weeks we spent some time studying the overall sustainability challenges facing the planet and the ways that consumerism and dominant economic models make it difficult to challenge unsustainable behaviours.
To what extent does your company actively challenge such behaviours in its core business assumptions and behaviours? For example, how could you use the concept of negative externalities to critique your company’s pricing policies, to what extent does your company in fact benefit from the Tragedy of the Commons, or how locked into patterns of unsustainable consumption and growth is your company?
