What form of integration? What are the key value adding activities?Which market(s) is the organisation operating in?

Internal report on PB

Which of these categories are most significant in delivering the strategy and achieving advantage over competitors. Also you must discuss what business model they use?

What form of integration? What are the key value adding activities? Remember this must be company specific so the evidence you use will be about the company you are analysing.

Which market(s) is the organisation operating in? Identification of major SBUs

How does the organisation make its money?