QUESTIONS AND TIPS
Critically evaluate the approach McDonald’s has taken to addressing the HR
problems it faced across the organisation. (This is worth 60% of your final mark).
What future HR challenges can you foresee, and what recommendations would
you make for addressing these? What other initiatives might the company
consider introducing to further increase levels of employee engagement and
retention?
A well-written, well-presented, clearly structured and well-argued piece of work.
The demonstration that you have understood and applied relevant theories in your answer.
Evidence that you have read and understood the case study.
When researching and planning this assignment ask yourself the following questions:
What is your interpretation of the question?
Which theoretical frameworks are you drawing on?
What have you identified as the ‘key challenges’?
What approaches to & methods of employee engagement, employee retention
and change management have you identified in the McDonald’s case study? How
have you related these to the literature?
What is your proposed structure of your argument? Is it clear & logical?
What are your recommendations?
What supporting evidence – theoretical & practical i.e. supporting
sources/references
How does this map to the marking criteria for this assignment?
Question 1:
What were the strengths of their approach?
What were the weaknesses of their approach?
It is ESSENTIAL that you map the approach that McDonald’s UK took to the
changing HRM to the relevant theories & models in the literature.
Question 2:
In this question you are required to PREDICT future HRM challenges for McDonald’s
UK. You should make between 2-3 predications based on your knowledge of HRM
learnt during the module. The recommendations you make need to be based on
relevant theory i.e. you use the theory and evidence to justify both the predictions and
your recommendations.
