Strategic Analysis on PRIMARK
Recommended reading/ online sources:
Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regnr, Kevan Scholes (2017), Exploring Strategy: text and cases
Porter, M. (1996). What is Strategy?
Goldfingle, G (2022), Primark raises prices as its unable to offset rising inflation, Retail Gazette. [Available at httos://www.retailgazette.co.uk/blog/2022/04/primark-raises-prices-as-its¬unable-to-offset-rising-inflation/