Case Study Assignment- Negative news
Analyze the situation, profile your audience, gather the information that will meet your audience needs, select the appropriate media and channel. Compose a customized message to the audience of each of your selected groups.
QUESTIONS TO ASK YOURSELF FOR EACH GROUP
What is the bad news?
How do you think your audience will react?
Should you be direct or indirect?
Is there any positive news?
Are there any benefits for the audience?
