What general type of business is this?
What is the status of the business? Start-up, expansion or take-over?
What is the business form? Sole Proprietorship, Partnership, Corporation
or Limited Liability Company?
What are your products?
Who are (will be) your customers?
Why will you be successful in this business?
What is your experience with this type of business?
What will be special or unique about this business?
Why will your business be successful?
When and by whom was the business founded?
Why is the owner selling?
How was the purchase price determined?
What are the current financial conditions and trends?
How will your management make the business more profitable?
What products/services are you (will you be) selling?
What are the features and benefits of what you sell?
What Position do you have (or want to have) in the market?
How do your products/services differ from the competition?
What makes your products unique and desirable?
Why do (will) customers buy from you?
