Marketing theories
Which index word (from Hackley list of four : Branded content; Controversial advertising ; In-store promotional display; Opinion formers) have you selected? What is the meaning of your title?
What is the case for the concrete examples within the (one) selected index word? (One example must be from 2015 or after.) Draw connections between the two concrete examples: what is similar/different? Are there any lessons? Comparative analysis needs to be supported with additional readings (including at least three academic journal articles)
Identify TWO concrete examples within the (one) selected index word; one example since 2015
connections between the two concrete examples: What is similar/different? Are there any lessons?
