MARKETING
Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings).
Describe the primary segment in terms of the behavioral, demographic, and psychographic characteristics for the segment.
Who is currently being underserved or overlooked? Who could be better served by being addressed directly?
Construct and describe two new potential segments or subsegments for your company to target for this product/service for the US market.
Describe each new segment in terms of its behavioral, demographic, and psychographic characteristics. Give each segment an appropriate name.
Of the two potential segments or subsegments you have created, which of the two has greater market potential for your company to target? Why?
What is the new segment or subsegment you recommend your company target for its product/service?
