Unit 2 Scholarly Activity Methods
Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:
What is the relationship between Promotion 1 and sales revenue?
Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).
Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue.
What is the relationship between Promotion 2 and sales revenue?
There is no statistically significant correlation between Promotion 2 and sales revenue.
There is a statistically significant correlation between Promotion 2 and sales revenue.
Are there differences in return on investment (ROI) between the various promotions?
There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.
There are statistically significant differences in ROI between Promotion 1 and Promotion 2.
