What is your organizations projections for capturing new market share for the SBP period?
(What areas will growth occur?(Include the parts of the marketing campaign – what it consist of?)
What is included in the mix like television ads, trade show marketing, press releases, newspaper and online advertising and social media activities, and special events?
What is the primary message(s) that will need to be communicated to the organization’s customers/patients/stakeholders?
Online marketing – Keyword strategy / to optimize search engine customer searches so the organization’s website shows up at the top of the page. Example – https://www.wordstream.com/keyword-strategy /What are the keywords and social media strategy (how will it be done).
Is there a monthly newsletter / loyalty program (benefits for existing customers like health seminars, use of smartphone messaging alerts / What is the retention strategy to keep loyal customers loyal?
Who participates in the marketing efforts during the on-going marketing program?
What specialist are included (like social media specialist) to achieve the marketing goals?
How were they recruited, trained / is there a need to hire more staff?
What outside groups will assist in the marketing plan such as the health department, community agencies, associations, others etc.?
What is the current referral strategy (like physician or discharge planners, etc.) used to maximize patient referrals to the organization?
What are the strategies to increase referrals?
What has been changed or modified because of COVID-19?
Other issues/challenges/changes for marketing the SBP?
