What is your overall target strategy (concentrated, differentiated, undifferentiated or micromarketing) and why are you choosing that strategy.
What segmentation methods mentioned in STEP 2 of the segmentation, targeting and positioning process described in the text will you use (demographics (age, income, gender, marital status, children in the home, etc.), geographics, psychographics, etc.) and why will you use them?
You only have to explain which of these you’ll use. You’ll actually describe them in the next part. For instance, if you state in part 2 that you are segmenting based on age and income, then in part 3 you’ll describe the actual age and income range for your target market.
Describe your target market – describe the target like it is someone that you know. I want a well-defined description of the target market using the segmentation methods you listed in part 2.