1. (20 points) The first thing that comes to your mind is how his business will compete with other pizza restaurants in town or even Domino’s Pizza. What kind of competitive priorities (pick at least 2 but no more than 3) would you recommend for him to pursue? Briefly explain each competitive priority and why it is important for his business.
2. (15 points) The next thing you think of is a customer benefit package (CBP). In your own words, explain to John, who has never heard about a CBP before, what a CPB is, why it is important to his business.
3. (15 points) As a guideline to John, use your own ideas to generate at least 5 processes (as part of CBP) that will contribute to the success of this new pizza place.
4. (20 points) Based on the processes you developed, briefly describe issues that must be considered in designing each process.
5. (15 points) Identify and briefly describe at least five processes of pre-production services (gaining a customer) for this new pizza place.
6. (15 points) Identify and briefly describe at least five processes of post-production services (keeping the customer) for this new pizza place.
