Strategy for managers
What might be some strategic choices that are available to Air India Express both in terms of its present and future operations and potential for expansion? Choose no more than 4 choices (800 words)
Consider any of these Strategic Choices questions we covered in the tutorial (How should business units compete? • Which businesses to include in a portfolio?
Where should the organisation compete internationally?
Is the organisation innovating appropriately?
Should the organisation buy other companies, ally or go it alone?) when answering your question. (Make use of any of the strategic choices’ models or tools to evidence discussion – Porter’s Generic & Hybrid Strategies, The Strategy Clock, or Ansoff’s product/market growth matrix).
Strategy in Action – From the case details, what might be some considerations in terms of evaluating and implementing the strategies outlined in Question 3 strategic choices that are available to Air India Express both in terms of its present and future operations and potential for expansion? (400 words)
Consider any of these Strategy in Action questions we covered in the tutorial that are appropriate to the case (Are strategies suitable, acceptable and feasible?
What kind of strategy making process is needed?
What are the required organisation structures and systems?
How should the organisation manage necessary changes?
Who should do what in the strategy process?) when answering your question. (Make use of any of the Strategy in Action’s models or tools to evidence discussion – SAFe, Emergent vs Deliberate and Managing Change)
