What operational capabilities has each company developed enabling them to become market leaders?Which pricing strategy offers a more sustainable long-term competitive advantage? Why?

Ross Stores & T.J. Maxx

Required Readings:

https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/pricing-and-promotions-the-analytics-opportunity

https://www.mckinsey.com/industries/advanced-electronics/our-insights/winning-the-race-with-inflation-the-pricing-opportunity-for-industrial-companies

https://mktoolboxsuite.com/cost-leadership-examples/

https://www.masterclass.com/articles/cost-leadership-strategy#4-disadvantages-of-using-a-cost-leadership-strategy

https://www.linkedin.com/pulse/creating-value-why-startup-needs-sell-more-than-just-product-nair/

Include a link to each company’s website.

Briefly outline the key differences in the value proposition that each offers. What is it about each model that keeps their customers coming back?

What operational capabilities has each company developed enabling them to become market leaders?

Which pricing strategy offers a more sustainable long-term competitive advantage? Why?

Include references from this week’s readings, materials from previous JWMI courses, or other reputable sources to support your responses.