COMPANY
What is the name of the company?
What year was the company established?
What is the company’s goal or mission?
What products and services does the company offer or provide?
Provide the company website address (URL).
How many employees does the company employ?
Where is the company’s headquarters located?
What are the company’s most recent earnings?
How does the company use Digital and Social Media to communicate with their customers?
Describe how the company uses EACH digital and social media listed in Item 1 above to achieve its goals or mission.
Describe the situation or example in detail.
How successful was the company in accomplishing the objective? Support your answer with reference (s).
List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here.
If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?
