What recommendations would you make to Life Is Good regarding brand development strategies?What factors have contributed to the Life Is Good brand image?

Life is Good

Read required pages in Chapter 8 then review the video case and view the video for “Life is Good” as provided below. Answer in essay form.

1. What are people buying when they purchase a Life Is Good product?

2. What factors have contributed to the Life Is Good brand image?

3. What recommendations would you make to Life Is Good regarding brand development strategies?

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Text: Principles of Marketing by Kotler, Philip

17th Edition (Upper Saddle River, NJ: Pearson/Prentice Hall)