Pembina Pipeline Corporation.
Module 4:
This module deals with the competitive position of Pembina Pipeline Corporation. With the information you have at your disposal, perform the tasks and answer the questions listed:
1. Identify whether Pembina Pipeline Corporation has a competitive advantage or disadvantage in its primary industry.
2. Evaluate Pembina Pipeline Corporation against the four generic building blocks of competitive advantage: efficiency, quality, innovation and responsiveness to customers. How does this exercise help you understand the performance of Pembina Pipeline Corporation relative to its competitors?
3. What are the distinctive competencies of Pembina Pipeline Corporation?
4. What role have prior strategies played in shaping the distinctive competencies of Pembina Pipeline Corporation? What has been the role of luck?
5. Do the strategies Pembina Pipeline Corporation is pursuing now build on its distinctive competencies? Are they an attempt to build new competencies?
6. What are the barriers to imitating the distinctive competencies of Pembina Pipeline Corporation?
7. Is there any evidence that Pembina Pipeline Corporation finds it difficult to adapt to changing industry conditions? If so, why do you think that is the case
Module 5:
This module deals with the ability of Pembina Pipeline Corporation to achieve superior efficiency, quality, innovation and responsiveness to customers. With the information you have at your disposal, answer the questions and perform the tasks listed:
1. Is Pembina Pipeline Corporation pursuing any efficiency enhancing practices?
2. Is Pembina Pipeline Corporation pursuing any quality enhancing practices?
3. Is Pembina Pipeline Corporation pursuing any practices to enhance innovation?
4. Is Pembina Pipeline Corporation pursuing any practices designed to increase responsiveness to customers?
5. Evaluate the competitive position of your company in light of your answers to questions 1-4. Explain what, if anything, Pembina Pipeline Corporation needs to do to improve its competitive position.
Module 6:
This part of the project focuses on the nature of Pembina Pipeline Corporation business-level strategy. If Pembina Pipeline Corporation operates in more than one business, concentrate on either its core, or most central, business or on its most important business. Using all the information you have collected on your company so far, answer the following questions:
1. How differentiated are the products or services of Pembina Pipeline Corporation? What is the basis of their differentiated appeal?
2. What is Pembina Pipeline Corporation’s strategy toward market segmentation? If it segments its market, on what basis does it do so?
3. What distinctive competencies does Pembina Pipeline Corporation have? Is efficiency, quality, innovation or customer responsiveness, or a combination of these factors the main driving force in your company?
4. Based on these product, market, and distinctive competency choices, what generic business level strategy is Pembina Pipeline Corporation pursuing?
5. What are the advantages and disadvantages associated with Pembina Pipeline Corporation’s choice of business level strategy?
6. Is your company a member of a strategic group in an industry? If so, which one?
7. How could you improve its business level strategy to strengthen its competitive advantage?
Module 7:
This module requires you to identify how Pembina Pipeline Corporation might profit from global expansion, the strategy that your company should pursue globally, and the entry mode that it might favour.With the information that you have at your disposal, answer the questions regarding the following two situations
Your company is already doing business in other countries.
1. Is Pembina Pipeline Corporation creating value or lowering costs of value creation by realizing location economies, transferring distinctive competencies abroad, or realizing cost economies from the experience curve? If not, does it have the potential to do so?
2. How responsive is Pembina Pipeline Corporation to differences among nations?
Does it vary its product and marketing message from country to country? Should it?
3. What are the cost pressures and pressures for local responsiveness in the industry in which Pembina Pipeline Corporation is based?
4. What strategy is Pembina Pipeline Corporation pursuing to compete globally? In your opinion, is this the correct strategy?
5. What major foreign market does Pembina Pipeline Corporation serve, and what mode has it used to enter this market?
Why is Pembina Pipeline Corporation active in these markets and not others?
What are the advantages and disadvantages of using this mode?
Might another mode be preferable?
Module 8:
This module requires you to assess the vertical integration and diversification strategy being pursued by Pembina Pipeline Corporation. With the information you have at your disposal, answer the questions and
perform the following tasks:
1. Has Pembina Pipeline Corporation ever pursued a horizontal integration strategy?
What was the strategic reason for pursuing this strategy?
2. How vertically integrated is Pembina Pipeline Corporation?
3. Assess the potential for Pembina Pipeline Corporation to create value through vertical integration.
In reaching your conclusions, also consider bureaucratic costs of managing vertical integration.
4. Is Pembina Pipeline Corporation involved in any long-term cooperative arrangements with suppliers or buyers
? If so, how are these relationships structured?
Do you think that these relationships add value to the company? Why?
