Starbucks
Explain the context of your issue. Include a description of the issue or opportunity to which management might need answers, why it is significant to management, and how it might affect the organization for which the analysis will be developed.
What, specifically, is the goal of your analysis, for example, optimize an inventory policy, simulate a customer queueing process, or mine data to discover consumer preferences for a set of products?
Specific type of analysis to be used (simulation, data mining, etc.) with a justification for the methodology used.
What data will be needed to support this analysis and at what level of detail? Do you have timely access to the data you need?
Define what specific business unit, timeframe, system or process that the analysis will apply to. State what this analysis will cover and what, if any, aspects of the problem that the analysis will exclude from consideration.
What value will the information be overall to management including any limitations, and how you anticipate it will help in their decision making process.
