What trends are occurring in the marketplace or industry that could affect the organization either positively or negatively?
What is your potential competition doing that provides them an advantage? Where can you exploit your potential competition’s weaknesses?
What developments in technology may impact your business idea in the future?
What would be your customer base? How is your customer base changing?
What is happening in the economy that could affect your future business?
What is the labor market like in the geographies where you operate? How can you ensure ready access to high-demand workers?
What impact will election outcomes have on your business? Is there impending legislation that will affect your business?
