Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Book for course is Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson