Case Study
Read the three articles about the Activision Blizzard scandal, linked under “modules” in “material for Blizzard case.” Then, answer the three assignment questions below.
Why do you think the situation at Blizzard grew to become this bad?
Review Activision Blizzard’s response to-date (see PC Gamer timeline). What aspects of their response have been effective or ineffective?
Review CEO Bobby Kotick’s letter. Assuming this proposed response is carried out, what are its strengths and weaknesses?
Your written work will also be evaluated based on these criteria:
Development – Your answers should fully address the assignment questions. Be detailed and specific
without padding your paper with wordiness (e.g. statements & content that add limited value).
Clarity – Your writing should contain as few errors as possible and should be clearly structured. Write
as if you are addressing your manager or an important client.
Directness – Your writing should be organized around responding to the assignment questions listed
for each paper and you should fully follow assignment instructions.
