Case 3
Holt, D. (2016). Branding in the age of social media. Harvard Business Review. 2016, March, 40–48, 50. https://hbr.org/2016/03/branding-in-the-age-of-social-media
https://hbr.org/2016/03/branding-in-the-age-of-social-media
After reviewing the articles, answer the following questions.
Why is social media so attractive for marketing small businesses?
Based on the Academy of Marketing Studies Journal article, what are some of the primary challenges small businesses face when trying to implement social media marketing?
Based on the Harvard Business Review article, what is “crowd culture”? How can marketers use “crowd culture” to promote a product or brand using social media?
Why was Under Armour’s “ Will What Want” campaign so effective on social media?
