Strategic communications
The second case study must focus on a current or recent strategic communication campaign. You have complete freedom to choose among all the subjects covered by the course (crisis, management, internal or external communication, profit or non-profit organizations, …)
The case analysis should follow the same contents’ structure you used in the first case study:
1 – Definition of the situation:
Why was communication necessary?
(20%)
2 – Strategy:
Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.
(20%)
3 – Communication:
How were the outreach tools created and the messages delivered?
(20%)
4 – Evaluation:
To which extent was the campaign effective
(25%)
Follow the APA style guidelines to format your paper (15%).
You should be able to write this paper in 10 pages (Times New Roman, double spaced).
